About SAME SAME, we never intended to define ourselves with complicated labels. We just want to be a group of people who do things sincerely and love life, making what we like into what we love, not kidnapped by business or coerced by utilitarianism.

SAME is not a simple repetition, but the abbreviation of the four words "SURFACE, ARMY, MILITARY, ENGINEER", which hides our pursuit of texture and strength——not deliberately publicity, but with our own attitude; not pursuing grandeur, but always adhering to our original intention. The founder hopes that it will be a simple and small existence, but it can burst out its own strength in every piece of clothing, not following the crowd, not impetuous, taking it slow and doing it for a long time.

Our main category is couple's clothing. We do not deliberately create a sweet feeling, but only make comfortable and high-quality outfits suitable for two people, allowing the tacit understanding between couples to be hidden in every piece of synchronized clothing; the newly developed sports tops continue the brand's commitment to quality, balancing comfort and functionality, suitable for daily sports and casual scenes, making every stretch accompanied by texture.

Since its establishment, SAME SAME has not set a fixed style framework for itself, nor has it formulated profit goals that must be achieved. We have always believed that wrong decisions often stem from excessive worship of money, and a sincere and heartfelt brand does not need eager ambition, does not need to pursue becoming an industry giant, and even does not need to hope that team members will become millionaires.

We put all our thoughts on the selection of fabrics and the control of quality——we do not pursue fancy designs, do not pile up unnecessary elements, but only make durable, comfortable and daily-fitting clothes, so that every wearer can feel our sincerity. We believe that sincerity has its own power, and persistence has its own echo. An existence that focuses on products and does brand with sincerity will eventually be seen by more people, have its own days and nights, and accompany everyone through every warm moment.